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Schritt-für-Schritt-Anleitung für den Aufbau eines Saas-Startups - Smartbrain Blog Schritt-für-Schritt-Anleitung für den Aufbau eines Saas-Startups
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Startseite News Schritt-für-Schritt-Anleitung für den Aufbau eines Saas-Startups In einer Welt, in der die Digitalisierung unaufhaltsam voranschreitet und Softwarelösungen aus dem Geschäftsalltag nicht mehr wegzudenken sind, träumen viele Unternehmer davon, das nächste große SaaS-Startup zu gründen. SaaS, oder Software as a Service, ist ein Geschäftsmodell, das nicht nur durch seine Skalierbarkeit, sondern auch durch seine wiederkehrenden Einnahmen besticht. Doch wie verwandelt man eine innovative Idee in ein florierendes SaaS-Unternehmen?
In diesem Artikel nehmen wir Sie mit auf eine Reise durch die facettenreiche Landschaft des SaaS-Unternehmertums. Wir werden Ihnen einen Schritt-für-Schritt-Leitfaden an die Hand geben, der Sie von der ersten Inspiration bis zum erfolgreichen Markteintritt begleitet. Ob es um die Ausarbeitung Ihres einzigartigen Wertversprechens geht, die Entwicklung einer robusten Softwarelösung oder das Knüpfen wichtiger Geschäftsbeziehungen – wir decken alle wesentlichen Stationen ab, die Sie auf dem Weg zum Aufbau Ihres SaaS-Startups durchlaufen sollten.
Bereiten Sie sich darauf vor, in die Welt der Cloud-Dienste einzutauchen, wo Innovation auf Praktikabilität trifft und wo Ihre Vision mit der richtigen Strategie und Ausdauer zum nächsten großen Ding im SaaS-Universum werden kann. Sind Sie bereit, den Grundstein für Ihren Erfolg zu legen? Dann folgen Sie uns auf dieser spannenden Entdeckungsreise durch die Welt der SaaS-Startups.
Inhaltsverzeichnis
Die Idee zum Erfolg: Ein SaaS-Startup Konzept entwickeln Die Entwicklung eines SaaS-Startup-Konzepts ist ein kreativer und strategischer Prozess, der eine klare Vision und ein tiefes Verständnis des Zielmarktes erfordert. Zunächst sollten Sie eine Marktlücke identifizieren – ein Problem, das bisher keine zufriedenstellende Lösung gefunden hat. Recherchieren Sie intensiv, führen Sie Umfragen durch und analysieren Sie bestehende Angebote. Sobald Sie eine Idee haben, die das Potenzial hat, den Markt zu revolutionieren, ist es an der Zeit, diese in ein greifbares Produkt umzusetzen.
Beginnen Sie mit der Erstellung eines Minimum Viable Products (MVP) , das die Kernfunktionalitäten Ihrer Software beinhaltet. Dies ermöglicht es Ihnen, Feedback von frühen Nutzern zu sammeln und Ihr Produkt entsprechend anzupassen. Wichtig ist auch die Entwicklung eines skalierbaren Geschäftsmodells , das eine nachhaltige Monetarisierung sicherstellt. Berücksichtigen Sie dabei verschiedene Preismodelle und Kundenakquisitionsstrategien. Untenstehend finden Sie eine Tabelle mit gängigen Preismodellen für SaaS-Unternehmen:
Preismodell Beschreibung Zielgruppe Freemium Kostenlose Basisversion mit Option auf kostenpflichtige Premium-Funktionen Privatnutzer, kleine Unternehmen Abonnement Monatliche oder jährliche Gebühr für die Nutzung der Software Mittelständische bis große Unternehmen Nutzungsbasiert Bezahlung entsprechend der tatsächlichen Nutzung Unternehmen mit schwankendem Nutzungsverhalten Lizenzgebühr Einmalige Zahlung für dauerhafte Nutzung Unternehmen, die langfristige Investitionen bevorzugen
Entwickeln Sie ein Marketingkonzept , das Ihre Zielgruppe anspricht und den Nutzen Ihrer Lösung klar kommuniziert. Investieren Sie in Customer Relationship Management (CRM) , um eine starke Beziehung zu Ihren Kunden aufzubauen und diese langfristig zu halten. Stellen Sie sicher, dass Ihr Produkt benutzerfreundlich und intuitiv ist, um die Nutzerakzeptanz zu maximieren. Planen Sie regelmäßige Updates und neue Features , um Ihr Produkt aktuell zu halten und den Kunden Mehrwert zu bieten. Die Entwicklung eines erfolgreichen SaaS-Startups erfordert Geduld, Ausdauer und die Bereitschaft, sich ständig anzupassen und zu lernen. Mit einem soliden Konzept und einer durchdachten Strategie können Sie jedoch die Grundlage für ein florierendes Unternehmen legen.
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Marktforschung und Zielgruppenanalyse: Das Fundament Ihres SaaS-Unternehmens Bevor Sie auch nur eine Zeile Code für Ihre SaaS-Lösung schreiben oder das erste Design entwerfen, ist es entscheidend, ein tiefes Verständnis für Ihre potenziellen Kunden zu entwickeln. Die Marktforschung dient dazu, den Markt zu verstehen, in dem Sie agieren möchten, während die Zielgruppenanalyse Ihnen hilft, die spezifischen Bedürfnisse und Wünsche Ihrer zukünftigen Nutzer zu identifizieren. Beginnen Sie mit der Sammlung von Daten über Marktgröße, Wachstumsraten, Trends und Wettbewerber. Nutzen Sie Quellen wie Branchenberichte, Umfragen und statistische Datenbanken, um ein umfassendes Bild zu erhalten.
Zielgruppenanalyse ist mehr als nur demografische Daten zu sammeln. Es geht darum, die Motivationen, das Verhalten und die Präferenzen Ihrer idealen Kunden zu verstehen. Erstellen Sie Personas , fiktive Charaktere, die Ihre idealen Kunden repräsentieren, um ein besseres Gefühl für Ihre Zielgruppe zu bekommen. Berücksichtigen Sie dabei folgende Aspekte:
Demografische Merkmale (Alter, Geschlecht, Bildungsniveau, Beruf) Psychografische Merkmale (Interessen, Werte, Lebensstil) Verhaltensbezogene Merkmale (Kaufgewohnheiten, Nutzungsverhalten, Markentreue) Bedürfnisse und Herausforderungen, die Ihr Produkt lösen kann Die folgende Tabelle zeigt ein einfaches Beispiel, wie Sie Informationen zu Ihrer Zielgruppe strukturieren können:
Persona Demografie Psychografie Verhalten Bedürfnisse Startup-Steve 30-40 Jahre, männlich, Hochschulabschluss, Gründer Risikofreudig, technikaffin, innovativ Sucht nach skalierbaren Tools, hohe Online-Aktivität Effizienzsteigerung, Kostenreduktion, Wachstum Manager-Maria 35-50 Jahre, weiblich, MBA, Führungskraft Zielorientiert, sicherheitsbewusst, strukturiert Entscheidet auf Basis von Daten, setzt auf bewährte Lösungen Produktivitätssteigerung, Mitarbeiterzufriedenheit, Compliance
Die gewonnenen Erkenntnisse sind das Fundament für Produktentwicklung, Marketingstrategie und Vertrieb. Sie helfen Ihnen, ein Produkt zu schaffen, das nicht nur technisch ausgereift ist, sondern auch Ihre Kunden begeistert und deren Probleme löst.
Produktentwicklung: Von der Vision zur Realität Die Reise eines SaaS-Startups beginnt mit einer klaren Vision – einem einzigartigen Wertangebot, das sich von bestehenden Lösungen abhebt. Doch wie verwandelt man diese Vision in ein funktionierendes Produkt? Zunächst ist es entscheidend, Marktforschung zu betreiben und ein tiefes Verständnis der Zielgruppe zu entwickeln. Darauf aufbauend wird ein Minimum Viable Product (MVP) entwickelt, das die Kernfunktionalitäten bietet und es ermöglicht, wertvolles Nutzerfeedback zu sammeln.
Die Entwicklung des MVPs folgt agilen Methoden, um Flexibilität und schnelle Iterationen zu gewährleisten. Wichtige Schritte sind:
Definition der Kernfeatures , die das Problem der Nutzer lösen Entwurf von User-Experience (UX) und User-Interface (UI) Prototypen Entwicklung des Back-Ends und Front-Ends unter Verwendung moderner Technologien Durchführung von Tests zur Sicherstellung der Qualität Einholung von Feedback durch Beta-Tester und Anpassung des Produkts Die kontinuierliche Verbesserung des Produkts basiert auf Nutzerdaten und Feedback. Die folgende Tabelle zeigt eine einfache Übersicht der Phasen der Produktentwicklung und der jeweiligen Schwerpunkte:
Phase Schwerpunkt Tools/Methoden Idee & Konzept Marktforschung, Zielgruppenanalyse Umfragen, Interviews MVP Entwicklung Prototyping, Kernfeatures Agile Entwicklung, Wireframing-Tools Markteinführung Marketing, Nutzerakquise SEO, Content Marketing Skalierung Feature-Erweiterung, Optimierung Cloud-Services, A/B-Testing
Die Umsetzung einer Vision in ein marktreifes Produkt erfordert Geduld, Ausdauer und die Bereitschaft, sich an die Bedürfnisse der Nutzer anzupassen. Mit einem klaren Plan und einem agilen Ansatz kann jedoch aus jeder Vision eine erfolgreiche Realität werden.
Die Kunst der Preisgestaltung: Monetarisierungsstrategien für Ihr SaaS-Produkt Die richtige Preisstrategie zu finden, ist entscheidend für den Erfolg Ihres SaaS-Unternehmens. Es geht nicht nur darum, einen Preis festzulegen, der Ihre Kosten deckt und Gewinne generiert, sondern auch darum, einen Wert zu schaffen, der Kunden überzeugt. Beginnen Sie mit einer Wertbasierten Preisgestaltung , bei der der Preis auf der Wahrnehmung des Wertes durch den Kunden basiert. Dies erfordert eine gründliche Marktanalyse, um zu verstehen, welche Features und Dienstleistungen Ihre Kunden am meisten schätzen und was sie bereit sind, dafür zu zahlen.
Implementieren Sie verschiedene Preismodelle , um den unterschiedlichen Bedürfnissen Ihrer Kunden gerecht zu werden. Einige bewährte Modelle sind:
Freemium: Bieten Sie eine Basisversion Ihres Produkts kostenlos an, um Nutzer anzulocken, und ermutigen Sie sie dann, auf kostenpflichtige Pakete mit erweiterten Funktionen upzugraden.Abonnement: Ermöglichen Sie Kunden, monatlich oder jährlich zu zahlen, und bieten Sie dabei verschiedene Stufen je nach Funktionsumfang an.Nutzungsbasiert: Berechnen Sie die Kosten basierend auf dem tatsächlichen Verbrauch der Dienste durch den Kunden.Die folgende Tabelle zeigt ein einfaches Beispiel für ein Abonnement-Preismodell, das in Ihrem WordPress-Artikel mit entsprechenden Klassen für das Styling eingefügt werden kann:
Plan Preis Features Ideal für Starter €10/Monat Grundfunktionen, 5 Benutzer Kleine Teams Business €50/Monat Erweiterte Funktionen, 20 Benutzer Mittelständische Unternehmen Enterprise Individuell Alle Funktionen, Unbegrenzte Benutzer Großunternehmen
Denken Sie daran, dass Flexibilität und Anpassungsfähigkeit Schlüsselkomponenten sind. Beobachten Sie stets das Marktgeschehen und das Feedback Ihrer Kunden, um Ihre Preismodelle entsprechend anzupassen. Eine dynamische Preisgestaltung kann Ihnen dabei helfen, wettbewerbsfähig zu bleiben und gleichzeitig den Wert Ihres Produkts zu maximieren.
Marketing und Vertrieb: Bekanntheit und Kundenakquise für Ihr SaaS-Startup Die Landschaft der digitalen Wirtschaft ist geprägt von einem stetigen Wachstum und einer zunehmenden Konkurrenz. Um in diesem dynamischen Umfeld mit Ihrem SaaS-Startup erfolgreich zu sein, ist es entscheidend, effektive Marketing- und Vertriebsstrategien zu entwickeln. Hierbei geht es nicht nur darum, Ihre Marke bekannt zu machen, sondern auch darum, gezielt Kunden zu akquirieren und langfristig an Ihr Unternehmen zu binden.
Strategien zur Steigerung der Bekanntheit:
Content-Marketing: Erstellen Sie wertvollen Inhalt, der Ihre Zielgruppe anspricht und auf den Mehrwert Ihres Produktes hinweist. Blogbeiträge, E-Books, Whitepapers oder Webinare sind hervorragende Mittel, um Expertise zu demonstrieren und Vertrauen aufzubauen.SEO & SEM: Optimieren Sie Ihre Website für Suchmaschinen, um organisch besser gefunden zu werden. Zusätzlich können bezahlte Werbekampagnen auf Plattformen wie Google AdWords oder Bing Ihre Sichtbarkeit kurzfristig erhöhen.Social Media Marketing: Nutzen Sie die Kraft sozialer Netzwerke, um mit Ihrer Zielgruppe zu interagieren und Ihre Marke zu stärken. Plattformen wie LinkedIn, Twitter oder Facebook eignen sich besonders, um geschäftliche Inhalte zu teilen und Diskussionen anzuregen.Kundenakquise und -bindung:
Freemium-Modell Bieten Sie eine kostenlose Basisversion Ihres Produktes an, um Nutzer zu gewinnen und sie von den Vorteilen eines Upgrades zu überzeugen. Referral-Programme Ermutigen Sie bestehende Kunden durch Anreize, Ihr Produkt weiterzuempfehlen. Dies kann durch Rabatte oder zusätzliche Features geschehen. Kunden-Support Exzellenter Kundenservice ist entscheidend für die Kundenzufriedenheit und -bindung. Stellen Sie sicher, dass Ihr Support-Team schnell und effizient auf Anfragen reagiert. Personalisierte Kommunikation Verwenden Sie CRM-Systeme, um mit Ihren Kunden auf einer persönlichen Ebene zu kommunizieren und ihnen relevante Angebote zu unterbreiten.
Indem Sie diese Taktiken anwenden und kontinuierlich optimieren, können Sie die Bekanntheit Ihres SaaS-Startups steigern und eine solide Basis loyaler Kunden aufbauen. Denken Sie daran, dass Marketing und Vertrieb keine einmaligen Aktionen sind, sondern einen fortlaufenden Prozess darstellen, der sich mit den Bedürfnissen Ihrer Kunden und den Veränderungen des Marktes weiterentwickelt.
Skalierung und Wachstum: Langfristige Strategien für Ihren Erfolg Die Expansion Ihres SaaS-Startups erfordert eine durchdachte Herangehensweise, die sowohl Flexibilität als auch Stabilität gewährleistet. Strategische Partnerschaften können ein Schlüssel zum Erfolg sein. Indem Sie Beziehungen zu anderen Unternehmen aufbauen, die ergänzende Dienstleistungen anbieten, können Sie Ihr Angebot erweitern und neue Märkte erschließen. Denken Sie auch an die Automatisierung von Prozessen , um die Effizienz zu steigern und Ressourcen freizusetzen, die Sie in die Skalierung investieren können. Hierbei ist es wichtig, die richtigen Tools zu wählen, die mit Ihrem Wachstum Schritt halten können.
Ein weiterer entscheidender Faktor ist die Optimierung Ihres Produktportfolios . Analysieren Sie regelmäßig die Performance Ihrer Produkte und passen Sie diese an die sich ändernden Bedürfnisse Ihrer Kunden an. Dies kann durch A/B-Tests, Kundenfeedback und Marktanalysen unterstützt werden. Zudem sollten Sie eine klare Preisstrategie entwickeln, die es Ihnen ermöglicht, mit Ihrem Unternehmen profitabel zu wachsen. Überlegen Sie, ob ein Freemium-Modell, abonnementbasierte Modelle oder gestaffelte Preispakete am besten zu Ihrem Geschäftsmodell passen.
Strategie Ziel Werkzeuge Strategische Partnerschaften Markterweiterung Netzwerke, Kooperationsverträge Automatisierung Effizienzsteigerung CRM-Systeme, KI-Tools Produktoptimierung Kundenzufriedenheit A/B-Testing, Feedback-Systeme Pricing-Strategie Profitables Wachstum Marktanalyse, Preisgestaltungstools
Entwickeln Sie Skalierungspläne , die sowohl kurzfristige als auch langfristige Ziele berücksichtigen. Investieren Sie in Marketing und Vertrieb , um Ihre Reichweite zu vergrößern und neue Kunden zu gewinnen. Stellen Sie sicher, dass Ihre Infrastruktur skalierbar ist und mit dem Wachstum Ihres Unternehmens mithalten kann. Bleiben Sie agil und passen Sie sich schnell an Marktveränderungen an. Kundensupport und Service: Die Säulen der Kundenzufriedenheit Ein exzellenter Kundensupport ist das Rückgrat eines jeden erfolgreichen SaaS-Startups. Er stellt sicher, dass Kunden nicht nur bleiben, sondern auch zu Botschaftern Ihrer Marke werden. Reaktionsfähigkeit ist hierbei das A und O. Kunden erwarten schnelle und effektive Lösungen für ihre Probleme. Implementieren Sie ein Ticket-System oder eine Live-Chat-Funktion, um Anfragen zeitnah zu bearbeiten. Zudem ist es entscheidend, ein umfassendes Wissensmanagement aufzubauen. Eine gut strukturierte FAQ-Seite oder ein nutzerfreundliches Online-Hilfezentrum können Kunden dabei unterstützen, Antworten auf ihre Fragen selbst zu finden und entlasten gleichzeitig Ihren Support.
Servicequalität wird nicht nur durch direkte Interaktionen bestimmt, sondern auch durch die proaktive Unterstützung der Nutzer. Bieten Sie regelmäßige Webinare, Tutorials oder Workshops an, um Kunden den vollen Funktionsumfang Ihres Produkts näherzubringen. Ein weiterer wichtiger Aspekt ist das Sammeln und Auswerten von Kundenfeedback . Nutzen Sie Umfragen oder Feedback-Tools, um die Meinungen Ihrer Nutzer einzuholen und in die Weiterentwicklung Ihres Produktes einfließen zu lassen. Untenstehende Tabelle zeigt eine einfache Übersicht über mögliche Servicekanäle und deren Funktionen:
Servicekanal Funktion Beispiel Live-Chat Sofortige Hilfestellung Intercom, Drift FAQ / Hilfezentrum Self-Service Ressourcen Zendesk Guide, Help Scout Webinare Bildungsressourcen Zoom, GoToWebinar Feedback-Tools Kundenmeinungen sammeln Typeform, SurveyMonkey
Denken Sie daran, dass jeder dieser Kanäle regelmäßig auf Effektivität geprüft und an die Bedürfnisse Ihrer Kunden angepasst werden sollte. Ein dynamischer und kundenorientierter Support ist der Schlüssel zur langfristigen Kundenzufriedenheit und somit zum Erfolg Ihres SaaS-Unternehmens.
FAQ **F: Was ist ein SaaS-Startup und warum ist es eine attraktive Geschäftsidee?**
A: Ein SaaS-Startup ist ein Unternehmen, das Software-as-a-Service anbietet, also Software, die über das Internet bereitgestellt und typischerweise im Abonnementmodell vertrieben wird. Es ist attraktiv, weil es skalierbar ist, wiederkehrende Einnahmen generiert und oft niedrigere Einstiegshürden als traditionelle Softwareunternehmen hat.
**F: Welche ersten Schritte sollte ich unternehmen, um ein SaaS-Startup zu gründen?**
A: Zuerst sollten Sie eine Marktlücke oder ein ungelöstes Problem identifizieren, das Ihre Software lösen kann. Dann entwickeln Sie eine klare Vision und Strategie für Ihr Produkt. Anschließend sollten Sie ein starkes Gründerteam zusammenstellen, das sowohl technische als auch geschäftliche Kompetenzen hat.
**F: Wie wichtig ist die Marktforschung für ein SaaS-Startup?**
A: Die Marktforschung ist entscheidend, um die Bedürfnisse und Wünsche Ihrer Zielgruppe zu verstehen. Sie hilft Ihnen, ein Produkt zu entwickeln, das echten Mehrwert bietet, und vermeidet, dass Sie Ressourcen in eine Idee investieren, für die es keinen Markt gibt.
**F: Welche Rolle spielt das Minimum Viable Product (MVP) in der Entwicklung eines SaaS-Startups?**
A: Das MVP ist eine abgespeckte Version Ihres Produkts, die nur die Kernfunktionen enthält. Es ermöglicht Ihnen, schnell Feedback von den ersten Nutzern zu erhalten und Ihr Produkt entsprechend anzupassen, bevor Sie zu viel Zeit und Geld in die Entwicklung investieren.
**F: Wie finanziere ich mein SaaS-Startup in der Anfangsphase?**
A: Es gibt verschiedene Möglichkeiten, darunter Bootstrapping, also die Selbstfinanzierung, sowie Angel-Investoren, Venture-Capital, Fördermittel oder Crowdfunding. Die Wahl der Finanzierungsquelle hängt von Ihrem Geschäftsmodell, Ihren Zielen und der benötigten Kapitalmenge ab.
**F: Wie gehe ich mit dem Thema Datenschutz und Sicherheit um?**
A: Datenschutz und Sicherheit sind für SaaS-Unternehmen von größter Bedeutung. Sie sollten sicherstellen, dass Ihre Software die geltenden Datenschutzgesetze einhält und robuste Sicherheitsmaßnahmen implementiert, um das Vertrauen Ihrer Nutzer zu gewinnen und zu erhalten.
**F: Welche Vermarktungsstrategien sind für SaaS-Startups besonders effektiv?**
A: Content-Marketing, Suchmaschinenoptimierung (SEO), Pay-per-Click-Werbung (PPC) und Social-Media-Marketing sind oft effektive Strategien. Wichtig ist, dass Sie Ihre Zielgruppe genau kennen und Ihre Marketingaktivitäten darauf ausrichten.
**F: Wie messe ich den Erfolg meines SaaS-Startups?**
A: Setzen Sie klare KPIs (Key Performance Indicators), wie monatlich wiederkehrende Einnahmen (MRR), Kundenakquisitionskosten (CAC), Lebenszeitwert eines Kunden (LTV) und Churn-Rate. Diese Metriken helfen Ihnen, die Gesundheit Ihres Unternehmens zu überwachen und informierte Entscheidungen zu treffen.
**F: Was sind die häufigsten Herausforderungen beim Aufbau eines SaaS-Startups und wie kann ich sie überwinden?**
A: Zu den Herausforderungen gehören unter anderem ein überfüllter Markt, das Finden des Produkt-Markt-Fits, das Skalieren des Geschäfts und die Kundenbindung. Um diese zu überwinden, ist es wichtig, flexibel zu bleiben, kontinuierlich zu lernen und sich auf Nutzerfeedback einzulassen.
**F: Gibt es besondere rechtliche Überlegungen, die ich für mein SaaS-Startup beachten muss?**
A: Ja, dazu gehören unter anderem die Gründung einer juristischen Person, die Einhaltung von Datenschutzgesetzen, wie der DSGVO in der EU, und die Sicherstellung, dass alle Verträge und Nutzungsbedingungen rechtlich einwandfrei sind. Es ist ratsam, frühzeitig rechtlichen Rat einzuholen.
Fazit Wir sind am Ende unserer Reise angelangt, die uns durch die aufregende Welt des Aufbaus eines SaaS-Startups geführt hat. Schritt für Schritt haben wir die Landschaft erkundet, die von der Ideenfindung über die Entwicklung bis hin zur Markteinführung reicht. Es ist ein Pfad, der Mut, Ausdauer und eine unerschütterliche Vision erfordert.
Möge dieser Leitfaden als Ihr treuer Kompass dienen, der Sie durch die unvorhersehbaren Gewässer des Unternehmertums navigiert. Denken Sie daran, dass jede Reise einzigartig ist und Ihre eigene mit unerwarteten Wendungen und Lernmomenten gespickt sein wird. Bleiben Sie agil, bleiben Sie lernbegierig und vor allem bleiben Sie leidenschaftlich bei der Verfolgung Ihres Traums.
Wir hoffen, dass Sie nun besser gerüstet sind, um Ihr SaaS-Startup in die Realität umzusetzen. Mögen die Schritte, die wir zusammen durchlaufen haben, als solide Grundlage für Ihren Erfolg dienen. Und während Sie nun in die Welt hinaustreten, um Ihre Vision zu verwirklichen, denken Sie daran: Jeder große Erfolg beginnt mit dem Mut, einfach anzufangen.
Auf Ihr Gelingen und bis zum nächsten Mal, wenn wir uns wieder auf den Weg machen, um die unendlichen Möglichkeiten des digitalen Unternehmertums zu entdecken.
Irina Pakhomova
CMO at Smartbrain.io email: pakhomova@smartbrain.io facebook.com/smartbrain.io
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